Business Insider Magazine - Los Angeles South Bay » Marketing and Sales Insider

The Secret to Making Your Brand Truly Great

Editor and Publisher — Fri, 20 Nov 2009 17:54:43 +0000

By Dan Huston

Although many business leaders are obsessed with the concept of branding, few really understand what it means to develop a successful brand. Here’s what it really takes.

(Biznik) How do you define your brand? Is it how you position yourself in the minds of stakeholders and the public in general? Is it shaped by what people think you do and how you do it? Is it determined by the design of your website, the quality of your marketing collateral or the success of your public relations efforts?

I just finished reading Gregg Lederman’s Achieve ... Continue Reading

Your New Economy Customer

Editor and Publisher — Fri, 13 Nov 2009 19:29:47 +0000

Recession Springboarding!

By Tommy Jaye

Positioning your business for the economic recovery starts now! It’s no longer “business as usual.” Small business owners and entrepreneurs take notice! Today’s market savvy customer, bruised, wary and somewhat disjointed by the recession, is up for grabs.

To all small business owners and entrepreneurs:

Know this, it’s no longer business as usual. The economic landscape has changed forever and it will never function again as it did in the pre-recession economy. At least we should hope not! Easy credit, over-valued real estate and dot com mindsets (a.k.a Wall Street) were the tailwinds of ... Continue Reading

Understanding the Buzz Around Social Media

Editor and Publisher — Thu, 12 Nov 2009 22:44:50 +0000

Finding the Right Social Media Mix

By Baltej Gill

You might have heard that social media can help build your brand, promote your product and services, help collect feedback from your customers, increase your website traffic and generate conversions – but if it was really that simple and it can do all sorts of magnificent things for your brand, why aren’t most businesses today leveraging this medium as part of their online marketing strategy? This artice will help you understand some of ... Continue Reading

3 Things that Stop Sales

Editor and Publisher — Fri, 06 Nov 2009 23:12:32 +0000

How comfortable are you in asking people to become a paying client?

Once you know what’s getting in your way, it will be easier to overcome these issues.

By Kaya Singer

(BizNik) If you own a small business you likely spend more time marketing than everything else put together. You also know that in marketing there’s an order and a system to the process and when you follow the system correctly, it works and it brings you more clients.

One of the biggest mistakes small business people make is trying to sell to people before building a ... Continue Reading

Stage Your Business to Sell

Editor and Publisher — Wed, 04 Nov 2009 23:38:54 +0000

(Sacramento) – Before you put your business on the market to sell, be sure you are prepared so you can get the best price possible. The California Association of Business Brokers (CABB – a non-profit trade organization) wants business sellers to know that there are several key things they can do to showcase their business and make it attractive to prospective buyers.
“Buyers want to know that there is growth potential in the business,” stated Ron Hottes, president of CABB and of several Business Team business brokerages. According to Hottes, there are is a checklist of things a seller should ... Continue Reading

Top 5 Social Media Myths

Editor and Publisher — Thu, 29 Oct 2009 18:20:43 +0000

The Goal Is To Find The Right Social Media Mix For Your Internet Marketing/Advertising Campaign

By Gregg Towsley

This article is from the latest edition of the Inside Edge – your monthly report on Internet trends and advancements that can turn your business into a more profitable business!

“Sites Like Facebook and Twitter Are For Kids”

Fear: Businesses have a difficult time grasping the concept that the same network their children use to ... Continue Reading