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Understanding the Buzz Around Social Media

Editor and Publisher — Thu, 12 Nov 2009 22:44:50 +0000

Finding the Right Social Media Mix

By Baltej Gill

You might have heard that social media can help build your brand, promote your product and services, help collect feedback from your customers, increase your website traffic and generate conversions – but if it was really that simple and it can do all sorts of magnificent things for your brand, why aren’t most businesses today leveraging this medium as part of their online marketing strategy? This artice will help you understand some of ... Continue Reading

Social Networking Workshop – Thurs., Nov. 19, 2009

Editor and Publisher — Fri, 30 Oct 2009 20:28:03 +0000

Sponsored by the Redondo Beach Chamber of Commerce

This workshop is intended to present a new way of thinking about marketing online. It’s not about spending six hours a day in front of the computer on Facebook and Twitter, nor about spending hundreds of dollars a month on websites and search engine optimization. Join us for a lively presentation and discussion about Social Networking and how to use it effectively to promote your business. RSVP is required; we only have a limited number of spaces!

Location: Crowne Plaza Redondo Beach & Marina Hotel, 300 N. Harbor Dr., Redondo Beach.

For more information, call ... Continue Reading

Top 5 Social Media Myths

Editor and Publisher — Thu, 29 Oct 2009 18:20:43 +0000

The Goal Is To Find The Right Social Media Mix For Your Internet Marketing/Advertising Campaign

By Gregg Towsley

This article is from the latest edition of the Inside Edge – your monthly report on Internet trends and advancements that can turn your business into a more profitable business!

“Sites Like Facebook and Twitter Are For Kids”

Fear: Businesses have a difficult time grasping the concept that the same network their children use to ... Continue Reading

Managing: How to Work More Like a Start-Up

Editor and Publisher — Wed, 28 Oct 2009 21:46:35 +0000

Rekindle that startup spirit with agile development

By Darren Dahl

(Inc.com) The first thing you notice when you walk into the Chicago offices of Total Attorneys, which provides software and services to small law firms, is the number of people on their feet. Every morning, the company’s 180 employees gather around the office in groups of five to 10. Close your eyes, take in the often raucous banter and laughter, and it’s easy to mistake Total Attorneys’s headquarters for a college cafeteria. But these meetings, which last for about 15 minutes, ... Continue Reading

Efficient IT Planning is Key to Recession Survival

Editor and Publisher — Thu, 22 Oct 2009 19:42:35 +0000

By David Whitehead

The financial crisis may not be the only thing putting a strain on your business. If your IT upgrades didn’t keep pace with your growth during the boom years, chances are expensive inefficiencies are starting to get noticed. Surviving a tough economy requires all of us to be as efficient as possible, which means it’s time to take a hard look at productivity problems created by poorly planned IT systems.
I have worked for several companies that allowed their IT to become grossly inefficient because systems were allowed ... Continue Reading