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Editor’s Choice Posts

  • Cutting Edge Strategic Planning For Small Business Survival
    November 29, 2009
    STRATEGIC PLANNING Large companies place resources and focus on strategic planning at least once a year. Small businesses seldom complete a strategic plan. Yet in every way, planning is just as impo …
  • Powerful New Glenn Beck Video Alluding to Pending Collapse of the Dollar
    November 20, 2009
    Blog Editor’s Note: Glenn Beck is labeled a “conspiracy theorist.” However, you can rest assured no one presenting views this extreme on a regular basis could do so from a corporate …
  • $4.8 trillion – Interest on U.S. debt
    November 20, 2009
    Blog Editor’ Note: That’s nearly 5 million million dollars and nearly half the current Federal deficit, which continues to rise at an unprecedented rate. But don’t worry, analysts ca …
  • Economists Opposing Federal Reserve Audit Have Undisclosed Fed Ties
    November 20, 2009
    Blog Editor’s Note: This piece delivers more exposure than the usual establishment press critique of the current controversy surrounding the Federal Reserve. However, the focus on key economists …
  • 1 million stimulus jobs?
    November 20, 2009
    House panel investigates By Richard Simon (The Los Angeles Times) Reporting from Washington – Hundreds of new jobs in phantom congressional districts. Nearly 500 new teaching slots in a Chicag …

From the Print Edition

  • 7 Simple Ways to Law-Proof Your Business
    October 27, 2009
    By Kurt Andrew Schlichter, Esq. The article appeared in Business Insider Magazine’s first issue of 2009 While the economic downturn will increase most businesses’ exposure to legal problems, it …
  • Managing Your Business During Difficult Times
    October 27, 2009
    By Angela L.H. Sayers, CPA, MBA This column ran in Business Insider Magazine’s first issue of 2009 The stock market is extremely volatile and our investment portfolios have plummeted. So how ca …
  • Efficient IT Planning is Key to Recession Survival
    October 22, 2009
    By David Whitehead The financial crisis may not be the only thing putting a strain on your business. If your IT upgrades didn’t keep pace with your growth during the boom years, chances are expensive …
  • The Real Estate Weather Report
    October 6, 2009
    By Ken Roberts This article appeared in Business Insider Magazine’s second issue of 2009 If the real estate climate was reported like the weather, it might sound something like the following: “Expe …
  • 5 South Bay Organizations Upping the Eco Ante
    October 6, 2009
    By Brian Simon This article appeared in Business Insider Magazine’s second issue of 2009 While entire nations must grapple with the harsh implications of “global warming” and how to address it …

Management Insider

  • Cutting Edge Strategic Planning For Small Business Survival
    November 29, 2009
    STRATEGIC PLANNING Large companies place resources and focus on strategic planning at least once a year. Small businesses seldom complete a strategic plan. Yet in every way, planning is just as impo …
  • CalChamber Goes to Court to Protect Businesses from Additional Wage-and-Hour Lawsuits
    November 20, 2009
    (The California Chamber of Commerce) The California Chamber of Commerce is urging the 9th Circuit Court of Appeal to reverse a district court ruling that could result in numerous more wage-and-hour la …
  • Ten Questions with Jeffrey Pfeffer
    November 12, 2009
    (How to Change the World) Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University. He is the author or co-author of twelve …
  • 3 Things that Stop Sales
    November 6, 2009
    How comfortable are you in asking people to become a paying client? Once you know what’s getting in your way, it will be easier to overcome these issues. By Kaya Singer (BizNik) If you own a sm …
  • Workplace Poster Needs Updating
    November 6, 2009
    Required Updates Due to EEOC Notice Change (The California Chamber of Commerce) A new mandatory change to the Equal Employment Opportunity Commission (EEOC) notice in the Employment Notices Poster mus …

Marketing and Sales Insider

  • The Secret to Making Your Brand Truly Great
    November 20, 2009
    By Dan Huston Although many business leaders are obsessed with the concept of branding, few really understand what it means to develop a successful brand. Here’s what it really takes. (Biznik) H …
  • Your New Economy Customer
    November 13, 2009
    Recession Springboarding! By Tommy Jaye Positioning your business for the economic recovery starts now! It’s no longer “business as usual.” Small business owners and entrepreneurs …
  • Understanding the Buzz Around Social Media
    November 12, 2009
    Finding the Right Social Media Mix By Baltej Gill You might have heard that social media can help build your brand, promote your product and services, help collect feedback from your customers, incre …
  • 3 Things that Stop Sales
    November 6, 2009
    How comfortable are you in asking people to become a paying client? Once you know what’s getting in your way, it will be easier to overcome these issues. By Kaya Singer (BizNik) If you own a sm …
  • Stage Your Business to Sell
    November 4, 2009
    (Sacramento) – Before you put your business on the market to sell, be sure you are prepared so you can get the best price possible. The California Association of Business Brokers (CABB – a non-profit …

Legal Insider

  • RB Chamber Helps Stop Anti-Job Proposal
    November 4, 2009
    AB 793 and AB 943, two harmful legislative proposals that would have put businesses in Redondo Beach, were defeated in October when the Governor vetoed both pieces of legislation. The Cham …
  • 7 Simple Ways to Law-Proof Your Business
    October 27, 2009
    By Kurt Andrew Schlichter, Esq. The article appeared in Business Insider Magazine’s first issue of 2009 While the economic downturn will increase most businesses’ exposure to legal problems, it …
  • Protect Yourself When Making Written Offers
    October 20, 2009
    By DeAnn Flores Chase Attorney at Law There are many reasons why a business owner should have legal counsel when starting a business.  The following is an example based on a true story:An owner of re …
  • 7 Steps to Surviving a Lawsuit
    October 6, 2009
    By Kurt Schlichter, Esq, Attorney at Law This article appeared in Business Insider Magazine in the second issue of 2009 As the economy worsens, more businesspeople find themselves being sued.  Ge …

Human Resources Insider

  • Truer U.S. unemployment rate is 17.5%
    November 6, 2009    (The Ticker – The Washington Post) Each month, as regular readers know, I like to unpack the new unemployment number and get behind the data. The news this month continues to be grim. Indeed, it …
  • Workplace Poster Needs Updating
    November 6, 2009    Required Updates Due to EEOC Notice Change (The California Chamber of Commerce) A new mandatory change to the Equal Employment Opportunity Commission (EEOC) notice in the Employment Notices Poster mus …
  • House Democrats Prepare For Close Healthcare Vote
    November 5, 2009    WASHINGTON (Reuters – The New York Times) – Democratic leaders in the U.S. House of Representatives hustled on Thursday to count votes and round up support for a sweeping healthcare overha …
  • Health Plan “Hurts More Than Helps”
    November 5, 2009    (Long Beach Area Chamber of Commerce)  Consider the plight of the hard-working employee who’s earned the right to obtain benefits from their employer after years of loyal service – a coverage plan tha …
  • CalChamber Partners to Train Employees
    November 4, 2009    CalChamber Keeps California Companies Competitive; New Partnership With ETP Will Facilitate Training for Thousands of Employees Statewide The California Chamber of Commerce and the Employment Training …

Real Estate Insider

  • Mortgage Holders Rent Back Their Homes
    November 5, 2009
    Fannie Mae: “Deed For Lease” Program Will Let Thousands Rent Out Homes To Avoid Foreclosure By Alan Zibel (Associate Press – The Huffington Post) Thousands of borrowers on the verge …
  • Goldman’s new role: taking away people’s homes
    November 2, 2009
    By Greg Gordon (McClatchy Newspapers) SAN JOSE, Calif. — When California wildfires ruined their jewelry business, Tony Becker and his wife fell months behind on their mortgage payments and experienced …
  • Wilbur Ross: ‘Huge’ Commercial Real Estate Crash
    October 30, 2009
    (Bloomberg) Billionaire investor Wilbur L. Ross Jr., said today the U.S. is in the beginning of a “huge crash in commercial real estate.” “All of the components of real estate value are going in the …
  • New home sales fall 3.6%
    October 28, 2009
    (Associated Press – Los Angeles Times) WASHINGTON – Sales of new homes dropped unexpectedly last month as the effects of a soon-to-expire tax credit for first-time owners started to wane. …
  • The Real Estate Weather Report
    October 6, 2009
    By Ken Roberts This article appeared in Business Insider Magazine’s second issue of 2009 If the real estate climate was reported like the weather, it might sound something like the following: “Expe …
K and P Janitorial

Top 5 Social Media Myths

The Goal Is To Find The Right Social Media Mix For Your Internet Marketing/Advertising Campaign

The Goal Is To Find The Right Social Media Mix For Your Internet Marketing/Advertising Campaign

By Gregg Towsley

This article is from the latest edition of the Inside Edge – your monthly report on Internet trends and advancements that can turn your business into a more profitable business!

“Sites Like Facebook and Twitter Are For Kids”

Fear: Businesses have a difficult time grasping the concept that the same network their children use to … Continue Reading

October 29th, 2009 | Tags: , , , , , | Category: Business Survival Tips, Editor's Choice Posts, Featured Columnists, Marketing and Sales Insider, Technology Insider | Leave a comment

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