By Dan Huston
Although many business leaders are obsessed with the concept of branding, few really understand what it means to develop a successful brand. Here’s what it really takes.
(Biznik) How do you define your brand? Is it how you position yourself in the minds of stakeholders and the public in general? Is it shaped by what people think you do and how you do it? Is it determined by the design of your website, the quality of your marketing collateral or the success of your public relations efforts?
I just finished reading Gregg Lederman’s Achieve … Continue Reading
Recession Springboarding!
By Tommy Jaye
Positioning your business for the economic recovery starts now! It’s no longer “business as usual.” Small business owners and entrepreneurs take notice! Today’s market savvy customer, bruised, wary and somewhat disjointed by the recession, is up for grabs.
To all small business owners and entrepreneurs:
Know this, it’s no longer business as usual. The economic landscape has changed forever and it will never function again as it did in the pre-recession economy. At least we should hope not! Easy credit, over-valued real estate and dot com mindsets (a.k.a Wall Street) were the tailwinds of … Continue Reading
![social-media-waste-of-time[1]](http://www.businessinsider.us/BusinessInsider/wp-content/uploads/2009/11/social-media-waste-of-time1.jpg "social-media-waste-of-time[1]")
Finding the Right Social Media Mix
By Baltej Gill
You might have heard that social media can help build your brand, promote your product and services, help collect feedback from your customers, increase your website traffic and generate conversions – but if it was really that simple and it can do all sorts of magnificent things for your brand, why aren’t most businesses today leveraging this medium as part of their online marketing strategy? This artice will help you understand some of … Continue Reading
How comfortable are you in asking people to become a paying client?
Once you know what’s getting in your way, it will be easier to overcome these issues.
By Kaya Singer
(BizNik) If you own a small business you likely spend more time marketing than everything else put together. You also know that in marketing there’s an order and a system to the process and when you follow the system correctly, it works and it brings you more clients.
One of the biggest mistakes small business people make is trying to sell to people before building a … Continue Reading
