By Dan Huston
Although many business leaders are obsessed with the concept of branding, few really understand what it means to develop a successful brand. Here’s what it really takes.
(Biznik) How do you define your brand? Is it how you position yourself in the minds of stakeholders and the public in general? Is it shaped by what people think you do and how you do it? Is it determined by the design of your website, the quality of your marketing collateral or the success of your public relations efforts?
I just finished reading Gregg Lederman’s Achieve … Continue Reading
How comfortable are you in asking people to become a paying client?
Once you know what’s getting in your way, it will be easier to overcome these issues.
By Kaya Singer
(BizNik) If you own a small business you likely spend more time marketing than everything else put together. You also know that in marketing there’s an order and a system to the process and when you follow the system correctly, it works and it brings you more clients.
One of the biggest mistakes small business people make is trying to sell to people before building a … Continue Reading
(Associated Press – Los Angeles Times) WASHINGTON – Sales of new homes dropped unexpectedly last month as the effects of a soon-to-expire tax credit for first-time owners started to wane.
The Commerce Department said Wednesday that sales fell 3.6 percent to a seasonally adjusted annual rate of 402,000 from a downwardly revised 417,000 in August. Economists surveyed by Thomson Reuters had expected a pace of 440,000.
It was the first decline since March. Sales in September were down 7.8 percent from a year ago.
The median sales price of $204,800 was off 9.1 percent from $225,200 a year earlier, but up 2.5 percent … Continue Reading
California Association of Business Brokers says know the value of your business
(Sacramento, CA) The California Association of Business Brokers (CABB- a non profit trade organization) says if you are a small business owner looking to sell your business but are waiting for the economy to turn around, use this time to start preparing. One of the most vital steps in this process is to understand what your business is worth.
Ron Hottes, president of CABB and of several Business Team Business Brokerages says that a business broker’s opinion of value can provide you with an objective view of what your business … Continue Reading
